Non-western contexts: The invisible half

Shifting contexts in invisible computing environments

Invisible computing systems are highly context-dependent. Consequently, the influence that language has on contextual interpretation cannot be ignored by such systems. Rather, once language and other forms of human action are perceived by a system, its interpretative processes will of necessity be context-dependent. As an example, we illustrate how people simply and naturally create new context...

towards an enhancement of knowledge generation in marketing by contributions from non-western contexts

this editorial paper highlights the significance of scholarly contributions from non-western contexts to business and management studies in general and marketing in particular. it calls for constructive, ethical, and committed collaborations between authors and reviewers of academic articles in order to collectively enhance knowledge generation in a global era. using iranian journal of manageme...

Civil society in non-Western contexts: Reflections on the ‘usefulness’ of a concept

The paper considers the usefulness of the concept of civil society—both as an analytical construct and a policy tool—in non-Western contexts drawing on a selected review of literature on Africa from anthropology and development studies. Rejecting arguments that the concept has little meaning outside its Western origins, and critical of the sometimes crude export of the concept by Western donors...

Patient-centredness: meaning and propriety in the Botswana, African and non-Western contexts

The term ‘patient-centredness’ was coined by Balint to emphasise that patients should be treated as unique individuals and was used initially to describe how physicians should interact and communicate with patients.6 From highlighting and emphasising the patient’s agenda and appropriate communication skills in doctor–patient interactions, PC grew to include optimal patient–healthcare system int...

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